an identity full of drama 

JST is the West-End’s smallest basement theatre. With a shift over to becoming a producing theatre they needed a new brand identity to reflect this change in direction. Descending the stairs to the intimate basement is part of the theatre’s charm. Using this, we developed a stepped custom wordmark, designed to build a sense of drama - leading the audience down to the stage in the theatre below. Then we looked for a unique colour amongst London’s theatre scene. In purple we found a colour that they could own. The oversized JST characters that step diagonally anchor to the edges of the page. The confined usage references the sense of intimacy audiences experience. Cropping sections of the image into the characters created a sense of drama while acting as a watermark to reflect ownership of each production.


Brand Identity / Print / Campaign  

Global Holidays Campaign


a new cultural destination for south london 

Peckham Levels is a new cultural destination for South London. Across seven levels of a former multi-storey car park, it is home to artists and businesses working in design, fashion and music. Using bubbles as a metaphor to capture creative and cultural diversity. To represent the levels of the building we created a typographic system that staggers tiers of interchangeable messaging, which the bubbles then interact with. The campaign ran across East and South London leading up to the launch. We created animated posters which were projected on the side of the building on the launch weekend. Timeout ranked it as the No.1 event in London that weekend. Over 5,000 people came through the doors and the queues went right around the block. The campaign captured the diversity and spirit of Peckham Levels’ mission.


Campaign / Retail / Digital 


©Visual Things Limited

©Visual Things Limited