Puma
Global Holidays Campaign

 

GIFTED 

With Puma’s biggest retail season fast approaching, we were asked to create a global campaign to run across all consumer touch-points; from the high street to ecommerce and social media. Being a global campaign, the brief presented us with some challenges; the creative needed to translate to a worldwide audience, be completely flexible and contain uncomplicated messaging that communicated to Generation Hustle; 16-24 year olds that have a filter for inauthentic brands.

While the time of year is important globally within retail, it isn’t celebrated universally. Geography and cultural traditions vary hugely. We created a modular concept around the theme of ‘gifting’ using a series of icons, so that each territory could tailor the creative to adapt to their geographical location or cultural traditions. A stripped back palette of metallics was used to allow it to shine, and a series of short copy lines were written. We worked with Neighbour to deliver the production side of the campaign, with a full toolkit of assets being finally delivered for global use.

 

Campaign / Art Direcion / Retail / Digital 

Puma_Poster_wall
Puma_Gifted_Gif
Puma_Poster_Billboard
Puma_holiday_1a
Puma_holiday_3
Puma_holiday_2
Puma_holiday_4
Puma_Poster_Store
Puma_holiday_8
Puma_holiday_9
Puma_holiday_10
Puma_holiday_11
Puma_holiday_12
Puma_holiday_13
Puma_holiday_Gift
Puma_holiday_14
Puma_holiday_15

©Visual Things Limited

©Visual Things Limited