The Sense Network
Branding

 

When worlds collide...

Last year we worked with The Sense Network to consult on and provide brand creative direction. The network are a global community of creative thinkers and doers from all walks of life. Their knowledge and experience are used to shape ideas and drive innovation. We were asked to help them articulate their offering and develop their brand. Our visual identity celebrates the diversity of the network - over 4000 unique individuals coming together to add more value to the world, and to each other. Using simple graphic elements that combine, we created a patchwork of endless possibilities. To reinforce the point we wrote long lists of members disciplines, grouping them to create intrigue and add personality.

Brand identity / Print 

brick brewery
Brand development

 

refreshing...

Peckham based Brick Brewery have been busy building a reputation around London for quality and innovation in brewing. Looking to expand nationally, they needed help developing the visual side of the brand. We honed in what they already had and amplified it. Within an ever more crowded market of breweries and micro-breweries, Brick's distinctive coloured bands - used to identity each beer by type, was something they could own. The craft beer market is saturated with illustration as a way to individualise and express, so we felt that the use of block colours and bands helps keep that point of difference. When asked to come up with a campaign idea to showcase their most popular range we looked to the work of Andy Warhol and what he did for Campbell's soup. We developed van livery, packaging, mobile bars, advertising and gave them a core idea that can life anywhere. 

 

Brand development / Packaging / Campaign / Environment 

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©Visual Things Limited

©Visual Things Limited